Exclusive brands and their Strong Social Media Presence

In today’s world there’re plenty of products, choices, offering. The scarcity of goods is only remembered by baby boomers. For millennials and the Z-generation the offering of innovative gadgets and endless fashion collections is overwhelming. As a result, the time that customers were looking for products is gone. In other words, now it’s a brand’s responsibility to reach out to their audience and present their product. With the staggering competition, the only way to be successful is to stand out. Exclusive brands are the ones that successfully increase their sales in the ever-changing commerce world. They leverage social media to drive business results.

Exclusive brands in the world of social media

Back in the time brands invested tons of money in brick and mortar. Fancy interior, expensive marble floors, carefully designed windows and perfectly polished sales people. In the midst of a pandemic, business owners aren’t even sure what’s the new right product to sell. So everything turned upside down. GymShark and Kylie Cosmetics turned out to be exclusive brands. And they did it without even owning a single physical store. They made no investment in a luxurious showroom. So how do they do it?

Online presence done right

It boils down to being unique and a little too brave. What makes a difference is the risk you are willing to take when it comes to design. People got tired of the same brands. They won’t pay attention to you if you just copied your successful competition. Remember that you need to stand out, not blend in. Omni channel marketing is the go-to strategy for exclusive brands. They ensure a seamless shopping journey that leaves customers delighted and loyal. This retail approach is something that successful brands master and keep expanding over time.

• Instagram – Seeing amazing looking, popping booties in Gym Shark leggings. That’s your feed all day long. Multiple Influencers and customers have them. This will certainly make you think of owning a pair of those.
  
• YouTube – Such a powerful tool. Who even watches TV anymore?! Surely, not your young cool audience. On Youtube you can catch up with your favourite Influencer, while getting some value. -Product reviews are wild. Some youtubers brought back authenticity and gained millions of trusting followers. Wide audiences make purchasing decisions based on Influencers’ reviews. This channel combines entertainment and valuable content. A winning combination for social media.
  
• Social Media Design – here’s where businesses shifted investments. Exclusive brands make sure to impress their audience across social media channels. Instead of investing in brick and mortar, they make sure to put their money on social media design and strategy. This ensures reaching their customers. Branding is crucial and being social media friendly is a key.
  
• Product Quality – Certainly, exclusivity suggests high quality. With an overwhelming amount of competition, what sets you apart is offering value. Quality products are valuable and a reason for consumers to come back. Additionally, you wouldn’t want online reviews that put your reputation in jeopardy.

One of the Exclusive brands worth mentioning

Jeffree Star Cosmetics – N1 example of nailing the market. Breaking the internet. Setting record sales. The design and social media team behind the brand knows how to grab the attention online. Who would have guessed that we’d be buying makeup online without even trying it. The idea is revolutionary. And it totally worked against all odds. That’s not all. On top of that slaying online presence. The quality of the products is praised all over the internet by Influencers and customers. Unseen quality and shades variety with an affordable price. A true exclusive brand that reached new unseen heights.

Do you still think you can do it the old way? If you are an innovative thinker like us in Dini, you’d rather invest in designer content that brings value and reaches your audience. Potential customers are who we need to serve as brands. It’s their interests and needs we need to address. Because they are the driving power behind companies’ success. To sum up, ask yourself if you want to be among the exclusive brands out there. Knowing who you are and what’s your path is critical to successful marketing strategy.