You’ve probably heard that – content is a king. It’s kinda true. Let’s say everything else is done right – brand identity, marketing strategy, audience segmentation, social media strategy, etc. When you’ve covered those, then, yes, it all boils down to high quality content. And because this is not as simple as it sounds – like anything else (lol), a good content manager is someone that comes to the rescue. Choosing content that’s valuable for your potential audience is crucial. You need to give something that people are interested in. Not only that, you’d need a visual designer to graphically present it in an Instagram-worthy way. A good content manager that knows their job would provide you all you need in one place and assure your account growth. Here are my tips how to recognize the professional you are looking for:
3 things that a content manager should know
1. Copywriting & Design
A content manager needs to be able to produce original written and graphic content. In addition, a deep understanding about copyright law is important. Writing SEO friendly copy is always a plus so look out for those professionals that know what this means and how to do it. When it comes to social media, captions of posts are a big deal. Each platform has its specifications and they need to be respected. Creating visually attractive content is another must-have. It’s no secret that first impression counts and images/videos are they way to attract attentions the fastest. Once you have their attention thanks to your graphics, only then they’s read the copy you’ve written. As they say, a picture is worth a thousand words. Totally true when it comes to social media
2. SMM
A good content manager would know the difference between the various social media platforms out there. Deep understanding about the differences is what brings actual results. It’s not by chance that we have Facebook, Instagram, Pinterest, Twitter, Tik Tok, LinkedIn and many others. They are all different, that’s why they all exist at the same time. Essentially, they are very different platforms that should be treated differently. You can’t post the same content on all of them. That just won’t be relevant.
Nowadays, online presence is a must in order to stay relevant and raise brand awareness. That’s way a few social media outlets need to be ran simultaneously. Understanding that you need a specially crafted strategy for each social media platform would get you far.
3. Strategy
A content strategy is important in order to work purposefully. Without a clear strategy, you’d just invest time and work without reaching a goal. This could be demotivating and fatal for your project. A good content manager would put together a strategy that involves a way to attract your targeted audience. A detailed understanding of your audience is essential before developing content strategy.
Bringing value is one of the best ways to make people stay interested. Finding a subtle way to promote your product/service through bringing value to your customers is an art that a professional content manager masters. There’s loads of psychology in social media strategies, use it to attract people.
I like giving examples, so here is comes. Let’s say your product is a candy bar. Depending on the qualities of your candy bar, your audience would differ and the content they’d be interested in is different. If that’s a candy bar for kids or a low calories candy bar, both the audience and the content would be different. That’s why it’s so important to have deep understanding of that and provide only relevant content.
How to choose a Content Manager
To sum up, a content manager needs to possess a set of various skills. If you want to go for the gold here, a correspondence between visual graphics, text, accurate targeting and content strategy is a must. As this is relatively new role in the business world, it’s best to avoid the old fashioned full-time employee that has never had hands-on experience. Social Media Marketing is one of the most dynamic fields. Algorithms change, new platforms pop up and it’s crucial that you work with someone that’s been doing this for a while. Turning to a small agency or a freelancer with a dedicated focus on SMM is the way to go. Here at Dini, we live and breathe social media. We do this every day for the last few years and we love staying on top of things.
