Let’s be real: social media can sometimes feel like an all-you-can-eat buffet where you’ve piled your plate so high you can’t see what’s in front of you. Between scrolling, posting, engaging, and keeping up with trends, burnout is real. But stepping away from social media doesn’t mean hitting the brakes on your personal brand—in fact, it might just be the refresh your brand needs to thrive. When to Hit the…
In the crowded world of personal branding, one phrase gets thrown around like confetti at a wedding: “Be authentic.” But what does that actually mean? Is it just showing up in your sweatpants, unfiltered and unedited? (Spoiler alert: Not quite.) Authenticity isn’t about being unpolished; it’s about being you in a way that resonates with others. Let’s break down the secret to authentic influencing and how you can craft a…
Luxury Branding Is Not for the Masses—It’s for the Myth Luxury brands don’t chase trends—they build timeless aesthetics. They aren’t made for everyone—they are exclusive by design. The visual quality, the photography, the fonts, the pacing, the tone—all of it is slow, intentional, and crafted with mastery. Unlike regular branding, luxury doesn’t sell—it seduces.It doesn’t advertise—it curates experiences.It doesn’t chase engagement—it creates longing. Luxury branding isn’t built on algorithms or click-through rates.It’s built on legacy, vision, and…
If you are already here you probably know all about the buzz around omni channel marketing. This approach has been around for a while. But the outburst of COVID-19 made it a go-to marketing strategy for many businesses. Until now, only exclusive brands managed to create an omni channel journey for their customers. With communication channels increasing, businesses find themselves busy with their presence – be it offline or online.…
It’s no secret that with time Instagram is getting more and more challenging. Even though many users know how to navigate the algorithm, they realise that this is a full-time job. Logically, after this realisation, many seek an Instagram growth service to help them handle the workload. It’s a popular way to grow your account while not being constantly stuck on your phone. I’ve been an Instagram nut for quite…
In today’s world there’re plenty of products, choices, offering. The scarcity of goods is only remembered by baby boomers. For millennials and the Z-generation the offering of innovative gadgets and endless fashion collections is overwhelming. As a result, the time that customers were looking for products is gone. In other words, now it’s a brand’s responsibility to reach out to their audience and present their product. With the staggering competition,…
The release of The Social Dilemma on Netflix once more pointed out the negatives of Facebook, Instagram, Twitter. For us, it’s important to also recognize the positive effects of social media and use them to our advantage. As professionals, we spend the majority of our day on social media. Hearing from everywhere how bad that is, we can’t help but share with you our own experience and how scrolling through…
You’ve probably heard that – content is a king. It’s kinda true. Let’s say everything else is done right – brand identity, marketing strategy, audience segmentation, social media strategy, etc. When you’ve covered those, then, yes, it all boils down to high quality content. And because this is not as simple as it sounds – like anything else (lol), a good content manager is someone that comes to the rescue.…
