Many businesses turn to Influencer marketing. It’s the most recent and supposedly authentic way to promote your products or services online. 17% of businesses spend over half of their marketing budget on influencers. In 2020, 18% of marketers will spend between 100 000 – 500 000 USD on influencer marketing. This type of marketing is for everybody, from small organizations to huge brands. There’s one ”little” problem. This way of advertising is so new that even experienced marketing professionals are not deeply familiar with it. I’ve been working with Influencers for a long time and I was a witness of the transformation. I’m here to help you tackle this and introduce to you Instagram web viewer. A tool that provides detailed statistics and insights into Influencer’s accounts and their quality.
How does an Instagram web viewer help?
We’ve all heard of bought followers, likes and automatic posting. But knowing all this for someone else’s account is kinda difficult to know. All we see from our Instagram mobile app is the number of posts, followers and followings. In addition, for over a year already, in some countries the number of likes per photo are not visible. Determining if a given Influencer account is worth it is getting harder. When investing our budget, it’s crucial to know the return we could be expecting. If you’ve already searched google for Instagram web viewer you’d know that multiple websites offer this. You also know that most of them don’t show the information you most need. Most tools are just an Instagram engagement rate calculator which is not enough. Others require a paid membership to reveal valuable data. Choosing the right tool could be challenging.
If you are counting on a professional team to do this job for you or not, it’s good to be on top of things. Being in the loop and feeling competent helps you follow along and understand better.
Most popular Instagram web viewer tools
Shoutcart
A platform that connects brands with Influencers and the other way around. Navigating your way through Shoutcart is easy and clear which gives them a huge plus. Sometimes simplicity is the best way to retain users. Moreover, their transparency is refreshing and you get the feeling you know what you are getting into. From seeing the exact price you gonna pay for a given Influencer, through knowing the gender, location, language and age of their followers, to knowing the average likes and comments they receive, number of followers and posts.
They also have metrics indicating their job success on the platform so it’s always nice to work with someone that you know has done a good job with another customer. You can filter your Influencer search according to social media platform and type of content you want to feature, niche, account size and much more. In short, it’s easy to look for exactly what you need. Arranging your campaign is fast and easy with payments going through the platform. This way you know the job would be done. Using this website as an Instagram web viewer tool definitely gives you some more information into someone’s account than usual.
Tribe
Tribe is meant to help brands connect with high quality Influencers across all niches, Tribe has a good filter. They do indeed check their Influencers thoroughly before enrolling them. In addition, they also check their accounts on a regular basis to make sure their performance is not going down. The team also has a good eye for detecting fake (bought) followers which in my opinion is a key. As we know, when you get something good, you pay well. It would cost you over 200$ to launch your free campaign and find influencers to work with through this platform. The good thing is, you get all the personal attention you want and they try to make your endeavour successful. In general, it is a good Instagram web viewer tool.
Upfluence
Get ready to work for getting an account on Upfluence. It’s not as simple as signing up. You actually need to schedule a call with them, spend 30 mins on a talk and see what happens then. They supposedly have a hugedata base of Influencers and the ability to provide deep analytics of their account performance. This also includes a stat about the percentage of real followers. Which could be useful as buying followers is widely spread in the industry. Have in mind you’d pay the price for what they offer. Many users find the lack of transparency of what exactly they offer and the prices as a turn off. Living in a dynamic environment, it’s only understandable customers want clarity and efficiency from the start.
Types of Influencer Marketing. What Instagram web viewer won’t tell you
What’s exciting here is that you have the freedom to craft your own marketing strategy. Depending on your business model and product, you can pick what’s best for you and simply negotiate it.
- Ambassador Programme – hand pick the influencers you want to work with. Using Instagram web viewer could be useful in order to choose the right ones for you. Having a network of Ambassadors helps you raise awareness and gain popularity for your brand. It’s like using celebrities for commercials, just in a smaller scale. But the idea behind it is the same. In exchange, take good care of your ambassador team and draft a clear contract that defines your business relationship. Most often, brand ambassadors get free products/services and commission on the sales they make. It’s good to know that you need a dedicated platform to navigate their sales and track them.
- Paid posts – it’s as simple as it sounds – you pay for a post that an Influencer publishes, featuring your brand. Together with your chosen influencer, you could negotiate the type of content to post. As influencers have their own style and niche, you need to be flexible and allow them the freedom to do what they do best. Post could be flashy or subtle, showing your product or just talking about it. Here, negotiation skills are definitely a key factor. Knowing the field well is essential. That’s why I recommend using a professional when investing in Influencer Marketing. They could optimise the result like a pro.
Is Influencer marketing for you?
With years of experience, I’ve developed my own way to understand about the quality of Instagram accounts when I see them. There are so many things to consider in order to get insight about the truth behind an account, that it could get overwhelming. It’s understandable that businesses find the task of Influencer marketing confusing and lacking transparency. Speculations about fake engagement and ghost followers would always stay. Knowing what you are getting into and what to expect as a result is something you deserve to know.
This type of marketing is still developing. I’m sure that at the end only Influencers that have true business values would remain in the field. Thinking about your clients in the first place, is what matters. There are many respectable Influencers that know and practice this. My admiration goes to them. The rest – they’d land a few clients by chance and consider their own gain on first place while your needs comes second. I know how important it is for you not to be among those few ones that end up having a bad taste in their mouth after trying Influencer Marketing.
In conclusion, I want to let you know that you can shoot me a message if you have any questions. My goal is to educate the interested ones and help them decide what’s best for their business.
If you reached this far, I believe you love growing and learning so I’d recommend you reading my take on Instagram growth service.
